Principles of Pavement Branding # 6

"Silence is Not Golden"

Silence may be golden when you are on vacation or while reading a novel, but in business a moderate interval of silence is often followed by a death knell.

Clients will be talking about your company. If they haven't received the proper information from you, where will they get it? From your competitors.

If you are not keeping your brand alive, you have to settle for what is left behind by companies that do. Your strategic planning should be done in your conference rooms, not your competitors'. Branding takes planning and deliberate effort starting now.

• Principle 1   
• Principle 2   
• Principle 3   
• Principle 4   
• Principle 5   
• Principle 6   
• Principle 7   
• Principle 8   
• Principle 8.5


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