Principles of Pavement Branding # 3

You're on the bidders list. Time to open the mail fill out the bids that keep rolling in.

Right! Just like every other business that remotely resembles yours. The same old solutions to the same recurring problems. That should get the engineers interested.

Your brand has no value unless your clients are aware of it. A proper branding strategy employs as many effective conduits to your clients as possible. These conduits should be consistent, focused, and repetitive.

Every year new people are added to your market. They need to understand your brand as well as your continuing clients. You should include these new entrants as a fundamental part of your strategy.

• Principle 1   
• Principle 2   
• Principle 3   
• Principle 4   
• Principle 5   
• Principle 6   
• Principle 7   
• Principle 8   
• Principle 8.5


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