Principles of Pavement Branding # 2

You may find it difficult to believe, but your clients have full schedules that don't always include you. Your clients have demands on their time from the public, legislators and council members, vendors of other products, as well as your competitors. A state DOT will have product codes with 5, 6, perhaps 7 figures. Engineers who specialize in pavements must consider everything from grass seed to guard rails on each project. How do you get their attention when facing odds of a million to one?

Branding.

You need a comprehensive method of communicating with your clients in a timely and effective way. You need to pass important and useful information is a way that is both effective and efficient.

• Principle 1   
• Principle 2   
• Principle 3   
• Principle 4   
• Principle 5   
• Principle 6   
• Principle 7   
• Principle 8   
• Principle 8.5


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