iPavements Guide to Photography
40.5 ways to produce better photos
Have you ever seen a presentation where the photo didn't quite seem to match what the speaker was saying? Did the speaker apologize for an unclear or dark photo or describe a complex process with one photo of 150yds of construction equipment? Even slight problems with your photographs are distracting and keep your audience from your intended focus.
We use photographs everyday. They appear on our web sites, in our brochures, and in our ads. Photos are used in our training materials, marketing toolkits, and accompany our submissions to trade and scientific journals. Photos should be clear, well exposed, and not bring attention to themselves. Your photos should quickly bring to mind the point you are making. This guide will offer a few hints to make your photos better suited to your needs.
How to use this Guide.
We have tried to break the guide into sections that you can put into practice immediately. Photography today is a mix of film and digital capture. Both CAN work well for your needs. Where there are differences between the two methods we will note them. We trust you will find a few helpful tips.